Results: huge savings in fuel, maintenance and payroll -- and an enormous increase in customer goodwill.

FORBES: Cyber-cement

The savings in fuel, maintenance and payroll costs -- and improvement in customer goodwill -- are enormous.

FORBES: Cement meets the cyberworld

Assumed customer loss of goodwill?

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As the goodwill ambassador, the customer represents the capitalist enterprise to the public, spreading the WOM and buzz about its products to other customers.

FORBES: The Return of the Customer

Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

They will want to be seen paying claims quickly and to reap significant goodwill by eschewing some purely technical coverage disputes in order to both strengthen customer loyalty and appease politicians.

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