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And it marks you as being somebody's favorite customer.
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Companies can avoid becoming the favorite patsy of a corrupt customer, by signaling clearly and repeatedly that they intend to be good corporate citizens and to avoid all forms of pay-offs, bribes and kick-backs.
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"When I'm done with a job now, I go to my customer and say 'here's my favorite part' and I get paid right there and then, " he says.
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That attention to customer service is not the reason why Alfama is my favorite Portuguese restaurant in New York City, but it is one reason.
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Cardinals guard Russ Smith, the tournament's leading scorer and odds-on favorite for Most Outstanding Player, is a loyal customer of Waffle House where, he says, he likes to order a waffle, scrambled eggs with cheese, grits with sugar, two sausages and either "hot tea with three creams" or, if it's Sunday, a cup of coffee.
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Reflecting a set of books and magazines laid out on the coffee table at home, the core layout of each customer's "Daily Shelf" lets them easily find their latest read or a new issue of their favorite magazine or newspaper.
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