Since that moment, this act of excellence in customer service has gone viral.

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Their Dynamics CRM platform already has marketing automation, guided selling, and service management as a continuum to deliver excellence in customer experience.

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To me, the most powerful and valuable form of excellence is when it spans the entire customer experience.

FORBES: Excellence Is an Attitude

Vala Afshar - Chief Customer Officer at Enterasys and author of The Pursuit of Social Business Excellence.

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Excellence is an attitude, and it needs to span every customer touchpoint.

FORBES: Excellence Is an Attitude

While you may not get a network of ubiquitous branches like big banks, the customer service and financial products at smaller financial institutions have a reputation for excellence.

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Rather, excellence is understood in quantifiable, concrete terms, like dramatically improved customer and employee satisfaction, as well as in terms of the grace and ease, the efficiency and consistency with which such is achieved.

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Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

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