First and foremost, Japanese industry has a famous concern for customer-centered engineering--for making products that appeal to the needs and comfort of users.

FORBES: Magazine Article

Being a PM is balancing engineering capabilities with customer needs and delivering a product that has the right mix of features at the right point in time for your customer to be successful.

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Based in Saginaw, Michigan, Nexteer employs 8, 300 people and has 22 factories, six engineering centers and 14 customer-support centers around the world.

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The result ends up being products that try and do too much, or just end up being engineering solutions rather than customer solutions.

FORBES: How Does One Build Muscle As A Product Manager?

The research facility, by allowing the company and its customers to work side by side, should enable Coates Engineering to enjoy closer customer relationships.

ECONOMIST: The economy

YoYo Games currently has 25 employees but is planning to create an additional 25 new positions, mainly in systems development, software engineering, sales and customer service.

BBC: DundeeOne

Employees were no longer mainly organised around customer segments but on functional principles: engineering, manufacturing, marketing and so forth.

ECONOMIST: Reshaping Cisco

The entire power of digital lies in the fact that there are engineering solutions to obstacles in communication, in messaging, in customer engagement.

FORBES: Engineers in the Digital Age: Don't Leave Home without 'Em

Vala Afshar, CMO and Chief Customer Officer of Enterasys Networks and Brad Martin, Enterasys VP of quality and engineering operations have written The Pursuit of Social Business Excellence.

FORBES: Connect

The authors have shown how Enterasys has been able to create a customer-driven culture by redefining what its values are, which is no small feat in an engineering-centric company.

FORBES: Connect