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If you are operating in a new market or with a potentially disruptive technology, Customer Discovery is not about conducting a focus group.
FORBES: Customer Discovery Starts With Empathy
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Counter to popular myth, customer experience discovery and strategy do not take months to complete or require vast teams of consultants.
FORBES: Why Mergers Kill Customer Value
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PayWizard will be demonstrating the complete range of multi-device payment options, including an all-in Connected TV user interface, content discovery, and customer relationship and monetization solutions at CES 2012.
ENGADGET: PayWizard offers more ways to pay for content on Samsung smart TVs
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What is perplexing is why was the case was brought in the first place if the Claimant customer was not prepared to cooperate in Discovery?
FORBES: Move up http://i.forbesimg.com t Move down
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It is also bridging online and offline shopping experiences to satisfy customer needs for immediacy, tangibility and casual discovery.
FORBES: Amazon's Hidden Weak Spot: Lack Of Local Leverage
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The company, which recently warned that results for the quarter ended in August would miss previous guidance due to the discovery of some accounting irregularities involving customer incentive programs, has a new set of issues.
FORBES: OCZ's New Troubles: Delisting Warning, Sales Chief Leaves
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She explained that GE regularly conducts discovery sessions with customers, maps the customer journey (all actions taken by the customer in the product or service area), and conducts observational research.
FORBES: Marketing in a Technology Company: GE's Organizational Platform for Innovation