Usually when a business sees a surge in customer demand, it increases production and expands to fill that demand, because that increased demand means more profits.

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Innovative solutions like demand-driven forecasting, in which real-time customer demand information is translated into super-lean production and delivery, have allowed companies to dramatically reduce inventory levels and the costs associated with them.

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Think again: the electric automaker just announced that it won't be sending its 40 kWh battery pack option into production, citing a lack of customer demand.

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