The strategy builds on several initiatives, including Executive Order 13571, Streamlining Service Delivery and Improving Customer Service, and Executive Order 13576, Delivering an Efficient, Effective, and Accountable Government.

WHITEHOUSE: About the Strategy

Company silos are not a new phenomenon, but in a world where brands are increasingly built (or destroyed) by customer conversations across social media, marketing leaders have a new imperative: They must align their organizations around the consistent delivery of great customer experiences in order to fulfill their brand promises.

FORBES: CMOs As Bridge Builders

The customer enters the collection and delivery addresses and the order is automatically relayed to the courier best placed to do the job.

ECONOMIST: A courier company goes online

As a result, the plastics company was critically behind on a delivery for an order to its biggest customer during a very busy selling season.

FORBES: The Importance Of Being A Customer Advocate

Solomon wrote for DC Velocity that businesses will often automatically select the fastest shipping option (for example, delivery the next morning) in order to provide great customer service.

FORBES: 5 Logistics And Shipping Mistakes Small Businesses Make

Ms Yu monitors Amazon for new ideas, which she then pinches most recently, multiple delivery addresses and customer wish-lists and encourages her 140 employees to order from the American firm's website to get hints for customising her own.

ECONOMIST: Selling books in China