Finally, in the retail industry, customer service centers are using Fast Data solutions for clickstream analysis and customer experience management.

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Analyzing customer data also allows banks to spot any potential customer problems, improve management of customer accounts, engage in real-time dialogue with customers, and improve overall customer experience online and over the phone.

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Its unconventional business model is using the transformational power of the Cloud to provide a new level of service that allows companies to keep their legacy CRM and data management systems, while providing a higher level of customer insight and engagement.

FORBES: A Better Way to Manage the Customer Journey

Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business application software.

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The Swedish car maker collects terabytes of data from embedded sensors in their cars from their customer relationship management (CRM) systems, from dealerships, and from their factory floors.

FORBES: Big Data and Little Data

These services offer what you would expect in 2013: a variety of templates to choose from, easy uploading of data, good metrics to track campaign responses, integration with customer relationship management (CRM) applications and affordable pricing.

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