Getting the digital offer model right also opens a treasure trove of customer data.
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Like we do, computers keep secrets important, valuable secrets from human resources and customer data to intellectual property.
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Most marketers and customer intelligence (CI) pros tend to lump together most types of customer data.
So why not channel the relevant data streams into a single source of valuable customer data?
As a result, firms are seeking new methods of collecting and analysing customer data.
But other companies have been pressured by privacy groups over the way they store customer data.
E-mail involving customer data or high-level strategy may be suitable for outsourcing but not cloud computing.
By contrast, 75% of privacy officers believe that their companies limit the sharing of customer data.
Sega has announced that the customer data of 1.3 million of its users has been stolen.
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At no time was any customer data at risk or were any of our systems compromised.
Fashion companies have to be able to combine internal and customer data with external trends.
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Spanos used rigorous statistical analysis of huge quantities of customer data, for example, to reveal useful insights.
Banks will also tap into new sources of revenue by mining their enormous troves of customer data.
In many ways, access to customer data is what differentiates valued email marketing messages from irrelevant, untargeted spam.
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You get to capture customer data, e-mail addresses and physical information, if people are willing to provide it.
What if a computer hacker broke through your security system and stole or compromised all your customer data?
As a result, brands need to think very carefully about how they are keeping their customer data secure.
Customer data is scattered and duplicated across multiple systems, which means there are multiple versions of the truth.
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When it began analyzing customer data, Dollar General found their concept of shoppers was far from reality.
Customer data, including cost estimates, proposals and orders, were all maintained either in a ledger or in someone's head.
Safeway, a Britain-based retailer, built a 2-terabyte database with IBM to store almost four years' worth of customer data.
Oracle has two versions of financial-tracking software, three sets of code for customer data and dozens of niche products.
Capital One boasts an extensive customer data analysis system that helps keep its lending reasonable in the sub-prime category.
For example, have your CFO look at customer data, your head of manufacturing look at customer info, and so on.
Instead, Travelocity consulted its data warehouse, a central repository for all the significant transaction and customer data that the site collects.
But more importantly, empowering their customer care team with access to more complete customer data and better tools made them happier.
His ultimate downfall was his disinterest and inability to listen to others, whether in the form of customer data or employee feedback.
Banks are also on board with Nebula, as their deluge of customer data can be harnessed to tailor services by individual preference.
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Technology can help aggregate customer data and automate key processes but at the end of the day it all starts with adoption.
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Because we have executive dashboards out there that maintain offline customer data.
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