The smart ones will create branded hubs of content centered around customer content.
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By doctoring authentic customer content to make it more uniform, a brand dismisses the tremendous diversity of people, tones, life phases, geographies, and preferences that make up the rich social web and the cultural differences between genders, generations, and geographies.
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Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business application software.
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Dish Network acknowledged this threat in its recent earnings mentioning that while they may not lose customers as a result, they may lose ARPU (average monthly revenue per user) from that customer as more content is available on these alternate platforms.
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Pearson's strategic investment in NOOK Media will accelerate customer access to digital content by pairing its leading expertise in online learning with NOOK Media's expertise in online distribution and customer service.
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Big brands can no longer get away with unresponsive customer service, lackadaisical content and poor quality products.
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You have to create content the customer will thank you for.
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Along with its web address analysis products, Dasient has also created a service that can hunt down malicious online advertising to protect the ads and content of customer websites.
Choosing the right partners and networks will help make sure your content aligns with targeted customer networks, but must be backed with adequate media dollars to complement content distribution through owned platforms and earned reach.
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As with content creation or customer support, users tend to replace employees and contractors in the supply chain.
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Content that changes customer direction provides compelling reasons why action is necessary.
Media choices, sales and lead management, content marketing and customer databases are factors that drive all marketers to a set of operating principles.
Ecommerce sites, social networks and digital content providers using customer data to personalize user experiences must walk a fine line to ensure those experiences are authentic and non-intrusive.
If we were smarter we would be latching onto the many small opportunities this new type of economy is creating: in Cloud services, developer ecosystems, content ecosystems, customer ecosystems etc.
And Apple and Amazon took over the media business by focusing on the relationship they have with the customer, delivering the right content to the right device at the right time.
This shift was evident at the annual Mobile World Congress (MWC) show in Barcelona where discussion centered on anticipated customer behavior in the mobile and content industries.
PayWizard will be demonstrating the complete range of multi-device payment options, including an all-in Connected TV user interface, content discovery, and customer relationship and monetization solutions at CES 2012.
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Rather than using a certain amount of bandwidth per customer, the technology broke up content into time-stamped packets that could, theoretically, be transmitted to an infinite number of people.
Baynote customers find that they can increase the conversion of visitors to buyers and also increase customer satisfaction by helping consumers find content that is helpful for support or research purposes.
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"The parents decide what values their kids receive, " says marketing VP Glenn Zawicki, who adds that the company filters out offensive material and that poor content is nixed through customer ratings.
Your great content makes it easier for customer service to keep new customers engaged.
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The addition of these new premium content services addresses an increased customer demand for a further expanded offering of best-in-class entertainment.
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The company has struck numerous content deals with media companies, established an efficient supply chain for DVD delivery, enriched its online content, and maintained excellent customer service.
The cover wakes Kindle Fire HD automatically upon opening and puts it to sleep when closed, making it easy for the customer to dive right back into whatever content they're enjoying.
When a customer shops on Amazon.com, buys a Kindle, or buys Kindle content, they know that they are also getting Amazon's world-class customer service.
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All of these are keys to customer satisfaction, and they all rely on content strategy.
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The combined entity will offer a wide array of products and solutions and will have an expanded customer base encompassing the full spectrum of broadband content and service providers.
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The revamped system, which is rumored to already have content lined-up from NBC, CBS, and Paramount, will supposedly store a customer's purchases on their .mac account's iDisk and stream the content on demand via Front Row 2.0.
Like Hawken, Tribes: Ascend is a F2P title that locks a great deal of content away from the not-paying customer.
Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship.
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