Instead it has championed the concept of the customer-centric organization and has provided many cloud-based tools to support it, including its flagship enterprise social network, Chatter.

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When it began analyzing customer data, Dollar General found their concept of shoppers was far from reality.

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"A franchiser salesman will make you fall in love with the concept as if you were a customer, " says Michael J.

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Lopez: The concept of open systems appears to be a win for the customer but not for the video vendors.

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So, through our customer engagements team, we work with customers to identify use cases and proofs of concept, where we identify the challenges to help them start on the journey.

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