Husson, who is neutral on the stock, said the next challenge is to improve customer checkout times and store cleanliness.

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The customer avoids a checkout line, and the cost can be automatically deducted from a customer's account.

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While large retailers and restaurants have made significant investments in costly mobile ordering, mobile checkout and customer engagement solutions in recent years, they've left small merchants searching for a way to compete.

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Like a reconfigured checkout, easier to access customer service area or a small business department focused on female customers in acknowledgment that small business owners are often female and that women shop for electronics differently than men.

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Serve simplifies the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen.

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Along with faster checkout lines and brighter stores, the merchandise and layout improvements have Wal-Mart's customer service scores at their highest levels in years.

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Brands in all categories overall have kept up by only 8%, which anyone at the checkout counter can tell you is an awfully big gap between what you have and what the customer really desires.

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