Yet this innovation is probably just the beginning of a huge customer-centered shift in interactivity.
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First and foremost, Japanese industry has a famous concern for customer-centered engineering--for making products that appeal to the needs and comfort of users.
The smart ones will create branded hubs of content centered around customer content.
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The other centered on fake customer reviews posted in the iTunes store by employees of a video game company.
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This shift was evident at the annual Mobile World Congress (MWC) show in Barcelona where discussion centered on anticipated customer behavior in the mobile and content industries.
That's been enough for Chief Executive JamesSkinnerJames Skinner, who's been on the job for 14 months, to favor a back-to-basics approach centered around pleasing the customer.
That's been enough for Chief Executive James Skinner , who's been on the job for 14 months, to favor a back-to-basics approach centered around pleasing the customer.
This idea is definitely causing me to reflect on my own company, to think about whether our focus is as firmly centered on delighting the customer as it needs to be.
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It is centered on exceptionally accommodating customer services that sees its mission as spreading cheerfulness in the belief that its customers want to own its culture as much as they do its brands.
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The part centered on identifying the customer value of social media fans requires a committed undertaking of the business itself, whether by using social survey tools to apply to its community for answers on purchase habits, or matching existing databases to social community data, or incorporating social media into media mix attribution modeling.
We have unique and disruptive capabilities to serve the diamond engagement market and have built a brand centered on high quality diamonds and excellent customer service.
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Another interesting thing about this different way of managing is that when everyone in the organization is focused on delighting the customer, this creates a great deal more job satisfaction for competent employees than work that is centered on making money for the shareholders.
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