CMOs need to recruit professional marketers to create a customer engagement capability.

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Wrap stands have had the capability to order customer merchandise for over 5 years and ship to store is free and fairly quick.

FORBES: Two Wrongs Won't Fix JC Penney

Once an agile billing solution is up and running, most companies still need the capability to analyze customer behaviour to identify the changes that need to be made in the first place.

FORBES: To Churn or Not to Churn, That is the Question

In addition to building a data platform to enable a holistic view of the customer, Neolane also offers consulting services, either through an in-house capability or through partners like Axciom or Epsilon to help append customer data to provide further insight into how to create ever-more compelling personalized offers that lead to higher conversion rates, and more importantly, happy customers.

FORBES: Stephan Dietrich Goes to Extremes to Build Neolane into Fast-Growing Conversational Marketing Platform Company

How does your prior sales performance, organizational capability and ability to grow customer relationships support your new sales projections?

FORBES: Ask your Business's Owner Where It's Going

So the future of the yards may not depend on Scottish voters after all, but on the decision of the Brazilian, Thai or any other BAE Systems customer to build up their own shipbuilding capability, using the designs under licence, but leaving few of the jobs in Britain.

BBC: Fog on the Clyde

Kodak noted that in addition to the commercial, packaging and functional printing and enterprise services businesses, it also continues to own and operate the Consumer Inkjet, Entertainment Imaging, Commercial Film and Specialty Chemicals businesses, given the company's expertise, capabilities and strong customer relationships in these markets, as well as their combined cash-generating capability.

ENGADGET: Kodak to sell the film business that made it so famous (update)

Tools to measure customer sentiment are starting to be embedded in solutions rather than offered as a bolt on capability.

FORBES: 6 Questions to Ask For Real Insight