Every success conceivably means one fewer customer in the future for Aspect, but Wadhwani is unconcerned.

FORBES: Chain gang

Meaning: You get in the door with a contract to manage some aspect of a customer's business then go for additional work, including traditional computer outsourcing.

FORBES: The human factor

Despite the fact that foreign dollar deposits are already held at correspondent money center banks in New York, the centralized and unfettered enforcement access to customer data becomes the single greatest aspect of this new deal.

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To squeeze even droplet-size margins from this business, you need to put in 14-hour days minding every aspect of bottling, packaging and distributing, as well as customer hand-holding.

FORBES: Water, Water Everywhere

In this program, the Zurich managers looked at every aspect of their business from the perspective of how to make it easier for the customer to understand, purchase, and renew life insurance.

FORBES: Does Complexity Kill Your Customers' Confidence?

The risk with social media when it comes to customer relationship (either via marketing or services) is that it focuses your employees on the transactional aspect of relationships rather than the longer term relationships.

FORBES: How to Invest in Social Media...Wisely