So when we market a bank, sometimes the acquirers will want us to pay us enough of a premium to cover the uninsured deposits as well because they don't like the damage to customer relationships by acquiring a bank when uninsured depositors, they've had to take some losses.

FORBES: Intelligent Investing

This concept, which appears on the surface to be quite benign, is typically used to compare the costs of acquiring a customer (often referred to as SAC, which stands for Subscriber Acquisition Costs) with the discounted positive cash flows that will come from that customer over time.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

Is it 8 of your friends using your product once, or is it 8, 000 people using it and you demonstrating that you can get 8, 000 people to use it regularly, only spending 10 cents per person acquiring them as a customer.

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Take Amazon, for instance: its revenue growth has slowed down, its revenue per customer has fallen, and its cost of acquiring new customers has risen.

ECONOMIST: No safety Net

If you happen to be a customer of a failed bank, the FDIC maintains a Failed Bank List with information on the acquiring bank, if applicable, and how your loans and accounts are affected.

FORBES: Leaning on the FDIC When it Matters Most: Insured Deposits

If Chinese companies invest by acquiring highly experienced local firms, use their expertise in the local markets and combine this with their domestic customer demand, then they might succeed.

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