As passenger numbers increase with better marketing and customer-friendly services, even the hurdle of cost should start to fall.

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Why can't other carriers wholeheartedly embrace this customer- friendly approach?

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The successful ones have a customer-friendly menu, skills to produce their menu in a restaurant setting as well as the personality and connections to bring in customers, Mr. Cameron says.

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Mayor Michael Bloomberg pointed to the need for a more customer-friendly approach by city agencies and customs officials as a way to lure more foreign tourists, many of whom are big spenders who bring a lot to the local economy.

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While that may be good for the future of bitcoin, it alters the business model for payment processors like BitPay because they are forced to rely more on the Bitcoin-only processing spread which is justified by customer support and user-friendly plugins.

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James Neal, who as head of Columbia University's libraries in New York is a big customer, gives Reed Elsevier top marks for creating user-friendly research products, but he also has a six-point gripe list with the company that includes price-gouging and concerns that scientific journals are increasingly being consolidated under one corporate banner.

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