For example, I consulted with an organization that was trying to become more customer-focused.
Here are the major steps in a process to develop more customer-focused messaging in two weeks.
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He introduced seat-back entertainment, onboard ice cream and limos for business customers to create a customer-focused brand.
In the U.S., comparable sales increased 4.9% for November through customer-focused initiatives that provide variety and value.
The opportunity is there for organic suppliers to build their market share by being competitive and customer-focused.
And thanks to his customer-focused approach, even the top line is starting to move in the right direction.
However, for small businesses, self-employed people, or customer-focused individuals like insurance agents or financial advisers, it could be a really handy tool.
After founding customer-focused online shoe company Zappos, Nick Swinmurn has started RNKD, which helps consumers get rewards for the clothing they buy.
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George for her customer-focused approach, which extended to personally telephoning at least five customers a week, visiting branches and listening in on call center conversations.
That culture is less product-focused, more service-focused, and hence more customer-focused.
Century Bancorp is a customer-focused holding company for Century Bank and Trust Company, a bank for commercial, government, nonprofit and individual customers in the state of Massachusetts.
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However the decisive advantage for the customer-focused view of the firm is that it is better for the firm itself i.e. makes more money for the firm and its shareholders.
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With a customer-focused business model that effectively uses the nation's airports as distribution points, net margins of 20% are feasible, estimates Horacio Zambrano, a Wedbush Morgan analyst who tracks the security industry.
That focus on driving customer value via a new business and deployment model helped fuel the early days of Cloud computing and established a customer-focused ethos that is still present in most Cloud companies.
Newspapers are becoming more distinctive and customer-focused.
The differences between a company like Amazon and a small specialty player illustrate the disparities between a market-share model, designed to serve as many products to as many people as possible, and a customer-focused approach aimed at developing deep loyalty from shoppers, according to Kahn.
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Customer service-focused CEOs find lots of ways to interact directly with their customers and to nurture the relationship.
Customer service-focused CEOs create a virtuous cycle by celebrating great stories from customers.
To truly listen to their customers, build deep cross-organizational relationships based on value, and change from internally-focused, product-obsessed organizations to customer-centric businesses.
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"We are a car company that through market-driven, customer focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders, " added Mulally, who delivered the Consumer Electronics Show keynote address on Thursday.
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CloudBeat is a 2-day event starting Wednesday and focused on the Enterprise Cloud market with a series of customer-centric case studies, big-name fireside chats, and deep-dive breakout sessions, providing big-picture perspective as well as concrete, actionable data.
The team developed a story telling strategy that focused on two-way communication between the brand and customer.
Marc says most companies are focused on the cost-per-acquisition (CPA) of a customer instead of the life-time-value (LTV) of customers.
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And at salesforce.com (CRM), Holleran help lead its transition from a Small and Medium-Sized Business sales force automation SaaS company to one more focused on global enterprise Customer Relationship Management (CRM) applications and cloud platform services.
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Several retailers including Wal-Mart, Target and Best Buy recently came together to form Merchant Customer Exchange, a company that is focused on developing a mobile commerce application which will help users pay for goods at the retailers with their smartphones.
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Since Patagonia is already focused on high-quality goods, this new approach could lead to increased prices, a broadened customer base and expansion into new categories, he says.
The battle over debit-fee limits focused on retailers' claims that debit cards, which draw upon existing funds in a customer's checking account, are little different from checks and cash and, therefore, should be priced as cheaply.
The only way Mehdi and I have managed to stay focused on the right things is to change the rules of the game so that self-imposed customer, product, and market fit failures have public consequences for the company and shareholders.
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