Much discussed but often not fully appreciated by the business community, cloud services enable customsites to perform well under varying, and sometimes severe, traffic conditions.
Entrepreneurs can test real demand, and collect startup capital, for hypothetical products through their own customsites without giving up customer data and high fees to Kickstarter or Indiegogo.
In the DIY touring category, they also have a slew of inexpensive themed maps for purchase that encourage custom-made tours on topics like architecture, gay sites, Jewish sites, art and film (see where Sean Connery filmed 007's only Dutch adventure).