Customers will have access to custom Pantech widgets and can share media files between Digital Living Network Alliance (DLNA)-enabled devices by using the Net Media app on their Pantech Breakout.
You can also produce a custom signature that includes a photo, icon links to your social media pages and other websites, and other customizable options.
Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.
Cindy McCombe tells the story of how Matthew Walzer, a 17-year-old with cerebral palsy, used social media and key influencers to make his message go viral, and how Nike responded by making custom shoes for him.