Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.
This will enable Walmart consumer products suppliers to see shopper insights derived from panel data, analyze custom trip mission data, and conduct deeper marketing analytics.
The management changes come as BMW is preparing to unveil its redesigned X3 sport-utility later this month and launch a new marketing effort to get Americans to custom-order their cars.
The Center has since expanded its iPad courses to include custom programs for employees at particular companies and a mobile marketing course that will also integrate handheld iPod touches.