The company has partnered with celebrities to launch custom collections, improved its website and expanded its participation in New York Fashion Week.

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With its customary attention to detail, Apple asked Dezeen to custom design the homepage for the launch.

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Then, program one TecTile in a conference room to automatically launch each user's unique, custom "meeting" Profile upon tapping.

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The management changes come as BMW is preparing to unveil its redesigned X3 sport-utility later this month and launch a new marketing effort to get Americans to custom-order their cars.

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