These make it possible to install custom programs into standard chips, rather than starting from scratch at a huge cost.

FORBES: Silicon missionary

We expect margins will be lighter as Facebook is hiring aggressively to support the development of a host of features including gifts, Graph Search, custom audience and app-install ads.

FORBES: All Eyes On Facebook's Mobile Growth And Graph Search Progress

There will be close to 50% growth in costs, and margins will decline as Facebook intends to hire aggressively to support the development of host of features including gifts, graph search, custom audience and app-install ads.

FORBES: Facebook Survives Earnings Scrutiny With Ad Growth And Expansion Efforts

Facebook also emphasized in its release on the earnings other revenue products such as Custom Audiences, Offers and mobile developer app install ads.

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