It is being sold furnished, including 14 televisions, 11 all-terrain vehicles and custom wood furniture.

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While some Indian consumers still prefer to have their furniture custom-made or go to small-time retailers, many appear to be embracing the one-stop-shop concept.

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The warm neutral color palette (deep cocoa, creams and terra cotta) and custom-made furniture make the rooms a rich retreat after a day on the slopes.

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Mr. Mok says he works nearly seven days a week on such jobs as creating custom closets, painting walls and constructing Ikea furniture.

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Time constraints can also be a factor, with many furniture makers unable to turn around a custom piece in a matter of weeks.

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Most of the furniture, a blend of classical and contemporary, is custom-made, including a three-piece dining table with a finish of faux shagreen, or stingray hide.

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While many still buy big-box furniture, Salguero believes a growing number of people would switch to custom made if it was easy enough to coordinate with with the seller and make the transaction.

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Carie Smith, a designer for Baltus, a company that added a children's furniture line about three years ago, designed a bedroom for three teenage sisters in a Miami penthouse with custom-designed furnishings and a glass wall overlooking the home's living room and the ocean.

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