The field of custom-engineering microbes has become one of the hottest areas of alternative energy, with investments by tiny startups like Amyris and LS9 and giants such as Exxon and BP.

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Andrew Field owns a custom home on 22 acres, a half-hour south of Livingston.

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Custom is no less controversial than Field's earlier acts.

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They will develop custom applications for roofers to enter in job specifications in the field and service technicians to create workorders with large, tobacco stained fingers.

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Of course, they didn't just use any old off the shelf magnet, instead designing custom neodymium iron-boron models that produce just the right magnetic field necessary to make that hard drive completely useless.

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At the time Field had no label employees and no distribution deal, and Custom demanded that he be on the radio in September.

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Field's first big roll of the dice for shareholders is on Custom, the nom de plume of Duane Levold, a 6-foot-8 Canadian who was the subject of a noisy bidding war last summer between Field and DreamWorks.

FORBES: Field of Dreams