The survey, called Shape GB and carried out by Select Research, suggests that two current beliefs prevalent among retailers are wrong: that boys' and girls' body shapes do not differ significantly before the age of seven, and that the average height of five-year-old boys is 110cm when it is actually 115cm.

BBC: Children 'have wider waists now than in 1978'

The rally was billed as an event to celebrate return to reason, a step back from the shouting and name-calling prevalent in the current political climate.

FORBES: Stewart's Speech