Still, is it enough of a track record to get the keys to the current Premier League champions, winners of five of the last seven English titles, and a club with a huge budget for transfers and wages?

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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint.

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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint (nyse: S - news - people ).

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"Was a one-man band for two years, updating breaking news, current events, political, entertainment and sports content, " read Keys' description of that job on Facebook.

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