Ford also used the keynote to announce My Ford Mobile, a smartphone application that links up with the computer in Focus Electric, providing a information like how far the car will drive on its current charge, individual driving trends, and the location of nearby charging stations.

FORBES: Ford Launches Its First Fully Electric Car

While the car is on the move, the electric drive itself contributes to a favourable energy balance through recuperation, by converting kinetic energy into electric current in deceleration mode and during braking and feeding this energy into the battery.

ENGADGET: Mercedes-Benz introduces B-Class Electric Drive, we go eyes-on