And these attendees, while representing a diverse spectrum of backgrounds, have one thing in common, a keen realization that the current structure of consuming more than we have is not working.

FORBES: Are We All Just Homogeneous Globules of Desire?

We are exceeding current regulatory requirements on labeling and disclosure because we believe consumers should be informed on the amount of caffeine they are consuming in their food and beverage products so they can make smart choices.

CNN: Caffeinated chewing gum catches FDA's eye