It also highlights McDonald's growing proficiency at addressing current and future eating trends.

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These conferences bring together industry innovators, entrepreneurs and financing sources to exchange ideas, forge new relationships and discuss the current and future industry trends.

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Narrative Number Two is a less visionary but perhaps soberer assessment of current markets and near-future trends.

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The company said it expects iron ore prices to remain strong in the long time and reverse current trends at some point in the near future.

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