While all of us would like to see a cure for this disease, the fact that the brand and its branding have been successful in raising both awareness and funding is a step in the right direction.

FORBES: Cause Marketing

Her long, hard bike ride is a fundraiser for the National Brain Tumor Society, which is funding research and awareness to try to find a cure for this terrible disease, and help patients, family, and friends cope with it in the meantime.

FORBES: Public Service Message: Americans are Awesome

The discovery raises hopes that a cure may be found for this economy-destroying disease.

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