An infusion of foreign talent into a country with a faltering professional league and poor World Cup performances has paid dividends over the long term in knowledge-sharing and experience, contributing to revivals of both professional league and World Cup play.

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And Catt, currently playing some of his best rugby with London Irish, says that the Rugby Football Union should utilise the knowledge and experience of England's World Cup winning squad.

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One is the knowledge that having come third in the league and been knocked out of the European Cup by Porto there is some silverware for the trophy room.

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Hence, a small logo on a jar of coffee means politically-minded consumers get to pay more for their daily cup, comfortable in the knowledge that the farmers who grew those coffee beans receive a decent price for their crop.

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