"We don't have the ability to force redundancy or force exit, so essentially we had to create a culture with a pull factor, " notes Martin O'Halloran, the project manager for Eircom's access network.

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For while she notes that European Jews "admired" European culture, and identified with it, it is far from clear that Muslim students share their admiration.

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But, Mr Letwin notes, there is not yet an American-style culture of giving back to society in return for success.

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" Mr. Wagener notes that the 3, 000-year-old Chinese culture has a long and fabulous tradition of luxury, "an even more natural relationship to luxury than Europeans.

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She notes the correlation between a positive work environment (read: great culture) and bottom-line results.

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But Reynolds notes that the more conservative Britons worried that the spread of American consumer culture was "undermining and eroding" British values.

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He also notes how the strong visual image of the mouth has become integrated into popular culture.

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McCann also notes that although females populate the wide range of middle management and frequently have been keepers of the brand culture, there are far too few in CMO and other C-suite roles, or in engineering and product design.

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