YouTube ad revenues, donations and pledges from corporate sponsors, individual donations through the website, and proceeds from album sales and iTunes downloads will be donated for distribution by the Beirut-based Arab Fund for Arts and Culture and to cultural projects of the U.N.
The premise: a company must proactively shape and maintain three pillars of sustainable growth that I call B-B-N: Brains (vision and strategy), Bones (organizational architecture) and Nerves (culture) of the business.