"Celebrities partner up with charity organizations because their influential voice in pop culture can make a difference, but also because it is positive for their public image, " says Kyle Hulcher, a New York-based publicist with the Entertainment Fusion Group.

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Culture can also make a difference where you least expect it, Lassiter points out.

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The crucial difference is that one culture is founded on abundance and the other on scarcity.

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But "our ongoing focus on culture is what will make the difference, " he adds.

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America's political culture places huge importance on the right to religious difference, including the right to displays of faith which others might consider eccentric.

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Jan-Patrick Schmitz, Montblanc North America CEO and president, stressed in an interview earlier in the day that the award is for people who have made a difference in the lives of others through arts and culture.

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Religion and culture are much in the news these days, usually as sources of difference and conflict, rather than for bringing people together.

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This is the difference between having and building the talent within an organization, and developing the culture and providing the supporting infrastructure that allows the talent to shine.

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In some instances, company perks (think Google's laid-back culture and famously endless supply of cafeteria food) can make up for a two- or three-grand salary difference.

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