Culturaltension boiled over when Herod planted Rome's golden eagle atop the Temple's entrance, an abomination to Judaism that made people tear it down only to be caught and burned alive.
Since most business leaders and general market advertising agencies that manage brand strategies still lack cultural intelligence, many tension points still exist between Hispanic consumers and the industries that should be standing ready to serve them.
In times of tension and uncertainty, words can become malleable vessels for cultural fears, for political agendas, for ways to make sense of the momentous and the unknown.