Today, companies are trying to create die-hard fans and followers by harnessing or engineering cultural movements.

FORBES: Marketers Hope Cultural Movements Build Cult Brands

Mr Hassan is good at cultural re-engineering: at Pharmacia, he was widely credited with smoothing feathers ruffled by an earlier transatlantic merger and bringing a sense of unity to the firm.

ECONOMIST: Can Fred Hassan cure Schering-Plough?

The new UNESCO UNITWIN Network in Humanitarian Engineering and Computing aims to place cultural diversity and understanding at the heart of engineering and computing education.

UNESCO: Chairs and UNITWIN Networks

Our ambition is to host an exceptional conference by mobilising also policy makers from different EU countries, institutions (European Commission, European Parliament, Council of Europe, UNESCO, ICOMOS, CIPA, ISPRS, ICCROM, etc) and professionals as well as participants from all over the world and from different scientific areas of Cultural Heritage (Architecture, Civil Engineering, ICT, etc).

UNESCO: CYPRUS NATIONAL COMMISSION FOR UNESCO - 4th International Euro-Mediterranean Conference (EuroMed 2012)

Companies need specialized financial, accounting, modeling and engineering skills, technical and cross-cultural expertise.

FORBES: Where Your Job Is 2013

Ditto genetic engineering vs. pharmacology or just better fitness equipment and cultural norms when it comes to diet and exercise.

FORBES: Will Humans Even Want to be Transhuman?