Traditionally, minorities used various local means to engage the majority population in a bid to influence the political direction or cultural norms of the nation state.
Sarkozy, unpopular personally as well, reverted to familiar protectionist and jingoist bents, goaded further in that direction by the cultural right-winger Marine le Pen, who ran strongly in the initial vote round two weeks ago.
This would require a big cultural shift for businesses, but in the same direction that the recent trend towards corporate citizenship has been carrying them.