They want to volunteer in some way and they want to have some interaction with the community or interaction with some local cultural attraction.

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It will be a major cultural attraction for the town and the region, bringing visitors and wealth to the area and increasing trade for local businesses.

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But we need to acknowledge that the attraction of cultural products is also subject to different shades of social influence and randomness.

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When all the pieces are put together, however, the Tate Modern and the Millennium Bridge will make major contributions to the revitalisation of the Thames as a cultural centre and tourist attraction.

ECONOMIST: The Tate Modern

In the 1980s, Bill Clinton, then governor of Arkansas, attempted to turn Helena into a bright tourist attraction by creating the Delta Cultural Centre to promote the region's rich blues tradition.

ECONOMIST: The Delta region