Other than family relationships, where you are trying to cultivate future relationships, I agree that it makes little sense to target smaller investors with the hope that they will become larger.
I've worked hard to cultivate a more sophisticated level of discourse on Facebook, which is something established reporters like Nicholas Kristof have been able to achieve with great success.
Historically, the best opportunity to cultivate great customer relationships is within an environment where personal interaction between the retailer (i.e. sales associates) and customers is at its peak: a physical store.
A. Women need to cultivate a few core competencies that will increase their sense of viability (self belief: I am a leader) and put them on track to leadership.