Not surprisingly the iPad had the highest CTR with the iPod touch in second.
Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
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Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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So why would advertisers pay more for an ad on Facebook than on other sites, if the CTR is lower?
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This is why social networks account for 60% of the CTR market, a much higher fraction than blogs or e-mail.
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Today, gaining a mere thousandth of a percent CTR is a success, despite access to increasingly sophisticated technologies and targeting.
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Click Through Rate (CTR) was significantly higher for all Apple platforms vs.
Click-through rates (CTR) are 40% lower on Facebook than on the Web.
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We expect that marketers will focus less on CTR (click through rate), and instead find really creative ways to get through to consumers.
All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
The question is how advertisers will weigh the potential value of customer information against the low CTR going forward, and what the company will or can do to improve CTR.
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The Clinton administration continues to insist that hundreds of millions of tax dollars flow to Russia through the so-called Cooperative Threat Reduction (CTR) program, known universally as Nunn-Lugar funding after its congressional sponsors -- Sens.
Our own Forbes Capital Hospitality Index had it lower, at No. 21, and the "Economic Freedom of the World" report just out from the Cato (nyse: CTR - news - people ) and Fraser institutes of North America ranks it No. 19.
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