Efforts are under way in the U.S. to curb overuse of CTscanning in children, including the Image Gently initiative, launched in August 2009 and spearheaded by a coalition of health-care organizations dedicated to changing medical practice.
Caught in the middle is GE's medical division, the old home of current chief Jeffrey Immelt and the biggest seller of X-ray, MRI, ultrasound and CT-scanning equipment in the world.