Stateside, compared with the Focus, the Chevy Cruze looks like a lump of arterial cholesterol.
But Cruze is slated to become by far the highest-volume U.S. nameplate outfitted with clean diesel.
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The Cruze, introduced last month, is already a hot seller in Europe, Asia and Australia.
Sales of the Buick Verano, Chevrolet Cruze and Chevrolet Sonic small cars all rose by double digits.
But it was outsold by the Toyota Corolla, Honda Civic, Chevy Cruze and Hyundai Elantra in 2011.
Compact cars such as the Chevrolet Cruze, which debuted for the 2009 model year, are selling well.
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The Cruze could pack more punch under the hood, but it handles well, and cuts an attractive figure.
The Cruze replaces the ho-hum Chevy Cobalt, which just couldn't compete with other small cars in its class.
These include the plug-in Volt and the Cruze, Spark, Aveo and Malibu from Chevrolet, along with two smaller Buicks.
General Motors is beaming with pride over the Chevrolet Cruze and Sonic.
This occurred with vehicles such as Kia Forte, Chevrolet Cruze, and Ford Fusion.
Make no mistake, Bluhm said: GM remains committed to building a Cruze diesel in Lordstown beginning sometime next year.
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Many of its newer models, in fact, are small, fuel-efficient cars like the Chevrolet Volt plug-in hybrid and Cruze compact.
When it appears, the diesel Cruze will go a long way toward further popularizing the technology in the U.S. market.
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The Sonic comes on the heels of the new Chevy Cruze and Buick Regal, both of which have been well received.
Reps are on hand to answer questions, if anyone wants to know more about the Cruze, Malibu, Silverado and Spark on display.
In fact, the unveiling of the new Cruze could provide an immediate jolt forward for clean diesel in the U.S. market overall.
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The Chevrolet Cruze, which goes on sale next year in the U.S., is the first global car to result from that strategy.
Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt.
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The turbos, smaller engine blocks and advanced fuel-management systems available on the Cruze and others may not be as sexy as lithium-ion batteries.
Cruze represents the most significant investment yet in the rise of the technology in the American market by a Detroit Three automaker.
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At the Chicago Auto Show today, General Motors debuted a 2.0L turbo-diesel version of its best-selling sedan, the Chevrolet Cruze compact.
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Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range.
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Chevrolet, as noted, is focused on small, fuel-efficient cars and crossovers, with Cruze and Aveo taking center stage alongside the hot-selling Equinox crossover.
The proof is in the cars: the Chevy Cruze and Equinox, the Buick Lacrosse and Regal, the GMC Terrain, the Cadillac CTS and SRX.
Most are fuel-sipping compacts or subcompacts, like the Chevrolet Cruze, hitting dealerships now, or the overhauled Ford Focus, which goes on sale early next year.
In addition to the Sonic, Chevrolet placed the Cruze among the top 10, with the Kia Forte and Toyota Prius models rounding out the list.
The catalysts were the new Verano, a compact based on the Chevrolet Cruze, and the Enclave, a big crossover SUV, that got a facelift last year.
This may explain why the Cruze is No. 4 on a list of cars compared against the Volt by people shopping for the plug-in model on Edmunds.com.
The Cruze is the most competitive compact Chevy GM has fielded in decades, last year outselling the Focus and the Honda Civic, once the king of the small-sedan segment.
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