The iPod Example: Contrary to its approach with the iPhone and iPad (so far), Apple was wildly successful with its iPod strategy of selling multiple form factors to crowd out the competition.
Sure, Skittles is an easier target for the Facebook crowd, but it is an example of a brand with a clear content strategy appealing to its 15 million followers.
Steven Hartley at Ovum Telecoms Strategy said at the time that, while mobile capacity was being upgraded at transport and crowd hotspots, spikes in demand at peripheral sites could prove disastrous.