So we built out a website for the team and engaged in a grassroots, social-network driven campaign to rally a crowd to our effort.

CNN: Web the new frontier for activism

Brooklyn Burgess, 18, got off the ship scanning the crowd for father and brother, who had driven from their Carthage, Mississippi, home to get them and bring them home.

CNN: STORY HIGHLIGHTS

"He remained calm and leaned out the window as he was being driven to the hospital and waved to the crowd, " La Russa said.

CNN: Berlusconi has fractured nose, broken teeth after attack

The latest digitally-driven marketing meme caught fire among the early adopter crowd late this Summer and is a hot topic of conversation at the New York ad fest this week.

FORBES: Advertising Week 2012: Get Ready For The Native Ad Wave

The Brazilian country band on stage was whipping the young crowd into a frenzy, launching into another fast-paced, accordion-driven tune and lighting flares that spewed silver sparks into the air.

NPR: No Alarm, Only 1 Exit In Brazil Nightclub Fire

Magician Steve Cohen will wow the crowd with tricks, and there will be music from Rasputina, the all-female cello-driven band.

WSJ: Conference asks: What is the best Broadway can be?