Stretching 134 feet long and 55 feet high and weighing 52 tons, the scoreboard is the largest high-definition video display in the world, delivering crisp instant replays and ad messages plus game timing, player stats and, of course, animation to whip the home crowd into a frenzy.

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You can argue that there are countless trendy restaurants serving low-quality food which still have busy periods (thanks to their location, decoration or animation), but once the trend is gone, so too is the crowd.

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By using hidden microphones, video cameras and lighting-fast animation, cartoon Crush swoops from screen to screen throughout the restaurant, interacting with the crowd in a way that made him seem... alive.

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