Through its Davie Brown Index, the firm gathered data on nearly 100 mascots of professional and major college sports teams, gauging reactions from a cross section of people that demographically represent the U. S. population.

FORBES: Magazine Article

But with 10 minutes remaining Lee Grant failed to collect a cross from Chris Cohen and Blackstock showed quick reactions to stab the ball home from close range to ensure Forest remain only one point behind the second-placed Baggies in the Championship table.

BBC: Sport - Football - Nottm Forest 2-1 Sheff Wed