Hence the excitement over the recent cleaning of the frescoes in Santa Croce's main chapel and the news that the restorers' scaffolding will remain in place for most of 2013, allowing visitors to see Agnolo Gaddi's late-14th-century fresco cycle, "The Legend of the True Cross, " from the vantage point of the artist himself.
We seem to be a long way from the Exaltation of the Cross, the subject of the last scene in Gaddi's fresco cycle, in which the Emperor Heraclius, having alighted from his horse by order of an angel and walking barefoot like a mendicant friar, bears the relic into the holy city.
What the marketer needs is reliable metrics and standards to measure cross-site funnel performance while consumers are driven from one stage of the cycle to the next.