Small molecules in nature, mostly what are called polyphenols (resveratrol, quercetin, catechin, curcumin, others), as found in concentrated form in red wine, can cross the cell wall and enter the cell and influence genetic machinery.

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Doug Bartel, with Blue Cross and Blue Shield of Florida, says the marketing plan for retail health coverage is not that different from cell phones.

NPR: Shopping For Health Insurance? Try The Mall

When engaged in a cell-phone conversation, people between the ages of 59 and 81 were less likely to successfully cross a virtual street within 30 seconds than their younger counterparts, the study found.

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