W. Griffith pioneered split-screen and cross-cutting editing techniques to illustrate conversations between two people who may not be in the same room.
In addition to adventures and films, his Jones Snowboards specializes in splitboards, hybrid devices that split in half and convert from snowboards into cross-country skis.
But the Columbia team came to the head of the peloton to lead the chase and -- as well as catching the breakaway quartet with 25km left -- they managed to split the peloton, such was their power of their work at the front and the cross-winds which caused chaos behind.